This article explores how the media landscape has evolved over the past few years.

In today day, online platforms have made it substantially easier for everybody to create and share content. Formerly, producing material for a large audience necessitated connectivity to a collection of important resources and financing. Currently, with the use of mobile phones and typical digital innovations, digital media content examples including short form videos, website posts and podcasts can be easily developed with simply a few standard gadgets, along with reaching a massive audience, really quickly. This has opened the door for more diverse voices, specifically those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking platforms, suggesting that social media has created a space for underrepresented neighborhoods to share their narratives.

In the digital media landscape, what we see online is mainly elected by algorithms which are shaped by our online behaviours. Each social media platform uses its own automated system to suggest new content and suggest product that will attract the user. The types of media content examples that will be shown to a user is created to keep individuals engaged. The algorithms are developed to keep individuals stimulated by recommending and boosting videos that are relevant, well-liked or controversial among other users. While this level of personalisation can be helpful, it can limit the areas of media that people are exposed to, developing more detachment and prejudice among users around social issues. Those who are involved in media development, like the founder of the fund that has stakes in Sky, for example, would acknowledge the impact of social media networks in sharing new narratives. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the effects of user created content in the media landscape.

The rise of online content has completely changed what is meant by the term mass media. In the past, mass media followed a hierarchical arrangement, using a top-down media design. Usually, a small group of professionals, such as newspaper editors or journalists, who would develop content for large audiences who primarily just consumed it. Nevertheless, at present, with the aid of the web, the face of media has seen considerable modification, making the consumption and accessibility of media far more accessible and interactive. With accessibility to popular social media platforms, new media examples are revealing that people can produce and share their own material, just as easily as they can absorb it. Social media has enabled anyone to contribute to public conversations, instead of simply the significant media providers consequently as a result, mass media is no longer controlled by a few huge voices. Instead, it is spread across countless user narratives worldwide.